Empact · Foundation Builder

The context your AI is missing.

Eight guided interviews. At the end you have a set of documents that describe your business, your customer, your offer and your voice — and an address you can hand to any AI assistant so it reads them before it writes a word.

What you end up with

CLAUDE.md — who you are, what you do
ICP/primary-icp.md — who you serve
Offerings/offerings.md — what you sell
Brand/brand.md — what you stand for
Voice/voice.md — how you sound
Voice/brand-voice-block.xml — machine-readable

Yours to export at any time. The folder is the product.

How it works

Answer the questions.
Each module is an interview, not a form. It asks, you answer, it writes the document.
Each one builds on the last.
Your offer is written knowing your customer. Your voice is written knowing your brand.
Connect your assistant.
You get an address. Paste it into your AI client and it reads your documents directly.

Start with your customer

What's the business called?

Which describes you better?

I have real customers to draw on We'll build it from the customers you already have. I'm reasoning from a hypothesis — no customer evidence yet We'll reason it out together from what you already believe.

Two ways to answer the same question — you run one, not both, and you can change it later.

Where should your answers live?

On my own computer Your assistant saves each document as a file and hands it back when a later step needs it. We keep which steps you finished, the business name and your email — never what you said. In this workspace Needed to share with your team, download everything at once, or review across documents. You can delete it all at any time.

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Your workspace is tied to the Google account you continue with.